Eye movement tracking with webcam and PC, no specialized hardware required. The technology demo app shows real-time gaze tracking and heatmap generation for research of single and multiple subjects. Camera should be placed under the screen.SentiGaze is simple to use, as the technology is designed to work with regular webcams and requires no specific hardware like specialized gaze-tracking cameras or fixing person\'s head in a rigid position. Proprietary algorithms are used to detect subject\'s eyes on the captured video and track their movement. No physical contact required at any stage of gaze tracking.A simple short procedure calibrates SentiGaze for specific screen size and distance from screen before gaze tracking session. Users are guided to fix their gaze at several points on the screen during the calibration procedure.Eye movement tracking session can be represented as a heat map which can be generated on top of screen contents like web pages, applications, static images or videos. Live preview of the heat maps is available. SentiGaze generates heat maps for single subjects and can also summarize individual heat maps for multiple subjects gaze statistics.SentiGaze functionality can be used for enabling computer, device or application control using gaze as a pointer. The possible applications may range from gaze-controlled software to additional input method for computer games. Specialized software for disabled people can be developed to provide gaze-based control where other accessibility options are not suitable.A software development kit (SDK) with 30-day trial is available for integrating gaze tracking to other applications. The SDK is compatible with other Neurotechnology products, which allow for example subject\'s gender and emotion detection or even biometric identification.